Fife Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

Your Information Usage

Your personal information is utilized for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and administration of your car rental bookings and agreements. This includes verifying your identity and confirming that you meet our rental criteria. We also oversee the vehicle collection and return procedures, along with managing payments, deposits, and any applicable charges.
• Client Communication (Legitimate Interest/Contract Obligations):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer support. Informing you about changes to our services or policies.
• Marketing Consent and Legitimate Interest in Fife:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can unsubscribe at any time.
• Service Enhancement Based on Legitimate Interests:
  • Evaluating website usage helps refine user experience and functionality. Research supports improvements to our vehicle fleet and service offerings.
• Compliance with Legal Regulations:
  • Adhering to local laws and tax obligations. Safeguarding against fraudulent activities and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Service Partners: We collaborate with third-party companies, including payment processors and IT service providers. These partners are required to safeguard your data under contractual agreements.

We do not share your personal information with third parties for marketing.

Data Protection Measures

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, secure servers, and routine security evaluations. Despite these precautions, no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policies

We keep your personal information only for the time needed to achieve its intended purposes, which may include legal, accounting, or reporting obligations. The duration for which we retain data depends on the specific type of information and the circumstances surrounding its processing.

Your Rights Explained

Your rights under data protection law in the UK

• Access to Your Information: Obtain a copy of your personal information records.

Contact us below to exercise your rights.

Cookies and Data Tracking

Our website employs cookies and related technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences via your browser settings at any time.

8. Updates to Policy

We may revise this Privacy Policy from time to time to align with our operational practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed.

Contact Fife Support

For inquiries regarding our Privacy Policy or data practices, contact us: